5 biggest coffee mistakes you can avoid

We all love coffee; most of us cannot start our day without a perfect cup of coffee. In spite of being among the best beverages, coffee can harm you in many ways. But these mistakes can easily be avoided thus making your coffee harmless:

  • Dirty equipment: You should always make sure that all the equipment’s you use are washed thoroughly, leaving no traces of soap or dirt. Usually sieves and cups are mistakenly dirty which can give your coffee a foul taste as well as harm your health. So clean and hygienic equipment are a must first of all. The cleaner your equipment, the more you will enjoy your coffee.
  • Old beans: Sometimes using stale coffee beans gives you a disgusting cup. The beans you buy will stay fresh for only 1 to 2 weeks. Beans older than that are considered to be stale and should not be used for making coffee. Old coffee beans can irritate your stomach and cause other stomach-intestine related problems, so save yourself and buy new beans today!
  • Using too much of coffee: the coffee to water ratio should always be taken into consideration, otherwise it may result in either bitter taste of your cup due to too much of coffee, and if you add too little of it you will get a weak, watery coffee. Coffee professionals recommend 2 tablespoons per 6-8 ounces of water. Everyone knows coffee contains caffeine hence more amount can make you addicted.
  • Improper water temperature: Coffee should always be done at the right temperature. If the water is too hot, you can scald your coffee, and if it’s too low, the flavours will be mellow. So water should be just below its boiling point (100 degree centigrade) to give it the perfect texture and taste and to save your tasters from burning their tongue!
  • Impure water: water is tasteless, but carefully examining we come to know that your tap water contains a taste of minerals, which will add to the taste of your coffee, so it is always recommended to use pure boiled spring water or filtered water for making your coffee without any added flavours of water.

5 biggest coffee mistakes you can avoid These are tested tricks that can enhance the flavours of your coffee. And you can drink it without any fear of getting addicted or getting sick. You might be making a great cup of coffee already, but if you do not consider these points try taking into account these for once and then see how you already amazing coffee become better than ever. Even if you do not find a major difference in the taste, the health factor has surely gone up and that’s our promise!

Coffee on a Budget: 10 Tips from the Great Depression

Coffee is always a love-love relationship. There is no hate involved, when it comes to this delicious beverage.  While most are frugal in most of the things they do, there is no compromise for them when it comes to their daily cup of coffee. Everyone wants to save their money on coffee and they might retort to buying cheap grinds from the store, but it might just end up disappointing them and throwing the grind away, rather than brewing an awesome cup of coffee. So, here are the 10 tips from the great depression, which one can use when it comes to preparing a great cup of coffee when on a budget without compromising on its quality.

(1) Always buy coffee beans in bulk

For a fresh cup of coffee, one should buy around 4-5 pounds of coffee from stores such as Sams or Costco instead of 1 pound from the local mom and pop store. This will immensely save the costs, as the bulk coffee costs a lot less, as compared to a pound of coffee beans.

(2) Grind your own coffee beans

Investing in a grinder makes much more sense than buying grounded coffee. Reason-Grounded coffee costs a lot more than coffee beans. Freshly ground coffee, not only tastes better, but it will also be available at a lesser cost as the whole beans cost less. Besides, grounded coffee might go bad after a few days and one might throw them away, but that may not be the case with the coffee beans.

(3) Don’t grind the coffee beans every day

A very practical tip, wherein if you grind the coffee every day, the overhead costs of making a cup of coffee increases. The ideal scenario would be to grind the coffee and store it at someplace and use it as and how it is required.

(4) Store the coffee grounds in an airtight container, than a refrigerator

If the coffee is ground in bulk it needs to be preserved in an airtight container rather than a refrigerator, as the refrigerator tends to suck out the flavor.

(5) Self measure the coffee grounds

Few coffee grinders have a setting which allows one to choose the number of cups he/she needs to make and in turn the grinder will grind the beans accordingly. However, due to this setting, additional grind goes into making a cup of coffee and not the actual quantity as required, thus making the coffee, not only stronger, but also wasting that precious coffee grind. Hence it is always ideal to measure the coffee grind by self and then make the coffee.

(6) Clean the coffee grinder often

Cleaning the coffee grinder often, not only ensures that no coffee gets wasted, but also ensures that the machine works efficiently.

(7) Make just enough coffee

Most of the people have a habit of making a full pot of coffee rather than the actual quantity required, which ends up being thrown in the sink, just because it runs cold. It is always ideal to make only the required quantity and if one wants more, one can always brew the additional cup. Also, excess consumption of coffee is not good, and one can keep a tab on the coffee consumed, just because in the first place, the required coffee got brewed.

(8) Drink yesterday’s coffee instead of throwing it away

Keep yesterday’s coffee in a refrigerator, if it is excess and drink it the next day after reheating it. The taste of the coffee in no way is affected due to this hack,

(9) Refrigerate the leftover coffee and drink it cold

If one would not like to reheat yesterday’s coffee, he/she can refrigerate the coffee and can have cold coffee whenever they feels like. And the best part about this is, it costs much less than the one available in the coffee shop.

(10)  Putting just the right amount of sugar cubes in the coffee

Not only excess sugar is bad for one’s health, but it also wastes money due to excess consumption. One way to drink great coffee on a budget is to control the amount of sugar which is consumed. Avoiding excess sugar also keeps those calories away and the diseases at bay.

Coffee on a Budget: 10 Tips from the Great Depression These are some of the ways in which pennies, if not dollars can be saved per cup of coffee. If calculated over a year, the savings will simply be amazing.

How to Start a Business with Only Coffee

morning-coffee-with-money-sign-featOne of the main reasons to start a business is to make money. And when someone wants to start the business, using coffee at its core, what good would it be but a coffee shop! The coffee business is growing across the world in large numbers and it won’t be wrong to say, it is one of the most lucrative businesses in the world, and has been, since a long time. And if one wants to bathe in the entrepreneurial spirit, there’s no better time to start a coffee shop than now.

To start a coffee shop the following things need to be taken care of:

1)      Location: This is the most important factor for the success of the coffee shop. One may have the best coffee shop in the world, but if the prospective customers don’t see it, the chances of success for the shop will be slim.

The locations of the coffee shop for a higher probability of success should be:

  • On a commercial walking street
  • Next to a college or a  university
  • Downtown business district
  • In a large office space
  • Tourist areas experiencing high footfalls
  • Airports and Railway platforms
  • Shopping malls

2)      Design: Not only should the coffee shop have an attractive interior design, it should also be designed in such a way that it allows the service to be provided in an efficient and a fast manner, minimizing the wait time per customer. Slow and sloppy services definitely impact the sales along with upsetting the customers who may want to grab their cup real quick.

3)      Use of loyalty cards: Nothing drives sales better in a coffee shop, than the loyalty cards. The cards should be designed in such a way that they look good in the wallet of the customer and there is little wear and tear even after a year of use. And nothing delights the customer more than a free cup of coffee after his/her ninth cup.

4)      Promote multiple sales – A coffee shop can never make good profit if it continues serving just coffee. Coffee should be the prime driver to visit the shop for the customers, but to make the shop successful, coffee should not contribute to more than 40 % of the total weekly sales. The traditional coffee accompaniments like muffins, cookies, cakes should be close to the point of sale along with items such as sandwiches, and hot drinks to ensure multiple sales and better profitability.

5)      Taste: If the menu served in the coffee shop is meaningless, the customer will end up buying a coffee house, rather than a cappuccino or a latte.  And the difference in price between these coffees is pure profit. And to make this profit, the drink served, must really taste good. If the customer was not served the right coffee, the customer won’t enjoy that excitement, disappointing him/her to the extent that he/she might never return to the shop. Besides, just the sales of regular coffee, might also result in lower revenues and lower customer satisfaction, thus failing to provide the customer with a compelling reason to return to the shop on a daily basis.


These are some of the important tricks to ensure that the coffee chain runs not only successfully, but continues to prosper in terms of profitability. Agreed, that starting a coffee shop is hard work, but for an entrepreneur, it is equivalent to living a dream and with the right ingredients as mentioned up there, there is no reason why a business can’t be made successful around coffee.


Behind every successful person is a substantial amount of coffee

How to make Coffee Tiramisu

In Italy, meals are usually finished, with a bite of fresh fruits rather than an indulgence in desserts. Desserts after meals are such a rarity, that they mark a special occasion. Maybe that’s the reason why, Italian desserts are always presented lavishly, with quite indulging ingredients and having unique flavor combinations, such that they pleasure the taste buds beyond words.Due to the attention to the fine details that the Italians pay, their desserts are getting a lot of attention. And among the all the popular Italian Desserts, Tiramisu is definitely the most favorite.


Tiramisu, the masterpiece of Italian cooking, is an elegant and a rich dessert having a velvety and a soft texture which provides a luxurious treat to those connoisseurs of food.  This dessert literally translates to ‘Pick Me Up’ and there is a story as to why it means so. The dish is so named because of the two irresistible caffeinated ingredients present in the dessert, espresso and cocoa, which would simply swoon the taster of his feet, making him want more. Truth or not, the world is not complaining and people just love their tiramisu

How to make Tiramisu?


  • 16 oz mascarpone cheese
  • 5 egg yolks
  • 5 tablespoons granulated sugar
  • Black coffee (Freshly powdered preferred)
  • Lady Fingers cookies
  • Whipped cream
  • Cocoa powder to dust


1)      Making the Mascarpone Cream-

  • Mix the egg yolks with sugar (1 tbsp sugar per egg yolk).

Note: Tiramisu uses raw eggs and hence eggs need to be fresh

  • Whisk the eggs until a whitish mixture gets formed
  • Once the mixture looks fluffy, creamy and has a rich texture, add mascarpone cheese in small quantities, while continuing to whisk it, to make sure granular lumps don’t get formed.

2)      Preparation of the base-

  • Prepare a regular black coffee and allow it to cool down until it reaches the room temperature.
  • Finely chop the chocolate, such that it can be sprinkled on top of the Tiramisu

3)      Putting it together:

  • It is time to assemble this awesome dessert. And this assembly requires the use of lady fingers. Dip the lady fingers in the coffee, such that they get entirely covered and place them up in a glass baking pan.

Note: Dip the lady fingers and take them out quickly, as the cookies tend to break, if they are dipped in the coffee for too long.

  • Cover the lady fingers with a generous layer of freshly made mascarpone cream. Smooth it out with a spatula to make the mixture look voluminous.
  • Dust the cocoa powder on top of this layer of mascarpone cream. If one likes, one can add pieces of dark chocolate on top of the cocoa powder, just to give the layer that extra crunch.
  • Repeat the process of adding layer after layer, until you reach the top of the glass.
  • Whip the cream over the top of the final layer and finish it off by a generous dusting of sugar and chocolate.

4)      Serving Instruction:

Place the Tiramisu in the fridge for around 4-5 hours before serving. This makes the cookies soak up the coffee and the other flavors, just making this dessert taste so heavenly.

This is a simple way of preparing the Tiramisu. Though the Italians might be having the Tiramisu during festival celebrations, one may not have to wait that long to consume this dessert and they can make it, right in their homes using the above mentioned simple recipe.

Stressed spelled backwards is desserts. Coincidence? I think not! ~Author Unknown


Choosing a Good Location for a Café

Over the past few years, the United Kingdom has embraced café culture with open arms. With Italy and France being ragingly popular for their chic and urban cafes, there might only be a few streets in UK devoid of a Starbucks or Costa outlet. Gone are the days when pubs were the only statement in the food industry. People are now showing immense interest in visiting independent and boutique cafes on a regular basis. For all those coffee enthusiasts, who want to start up their own chain of cafes, this is just the right time.

A number of factors come into play when it reaches down to starting up one’s own business, be it a coffee shop or an IT company. From the amount you invest to the services you are willing to provide, everything will have a decisive role to play.

All About Choosing a Good Location for a Cafe

Talking about opening a café, choosing a good location is the foremost thing that one must do. How? Given below are some quick tips.

All About Choosing the Right Location for Your Café:

Know the Neighbourhood and Choose a Hotspot: This is the first thing that you must consider prior to finalising a location for your café. Get to know the neighbourhood. Keep an open mind at the possible encounters and a keen eye on the people around you, who may be your prospective consumers. Try to understand the traffic pattern that your café might see once it has been inaugurated. Also, make sure you choose an area that isn’t too secluded or way too crowded. Opt for an area within your city’s hotspot perimeter. Simultaneously, make sure that it isn’t just at the central location of the area. This will give you an access to a good number of regular customers. The idea is to keep the café mainstream yet away from the hustle so that both sects of people, the mavericks and the peace-lovers, can enjoy some freshly brewed coffee at your café.

Watch Your Competition: This is another important aspect of choosing a location for a café. Make it a point to check out all the competitive cafes in the area beforehand. This will help you make out the things that you should pay attention to, in order to stay infront of the league.

Cafe-LocationAccessibility and Visibility: Easy to access and visible; this is the third rule in the book. You will see that most of the good cafes in your neighbourhood are visible from a distance. The roads that connect to your café should be in good condition. No one should be made to walk down the potholes to reach their favourite coffee.

Get to Know the Targeted Consumers: For any business to flourish, it is necessary that one understands the consumers properly. Try to understand the targeted market, whether you will be able to offer good services to them at the location or not. This plays an essential role in determining if a location is good and effective.

Be Size Wise: Whenever you go out to look for a property for your café, try imagining it completely equipped. Empty spaces might seem attractive at first, but with kitchen counters, serving stations and furniture, you might not even be left with enough walking space. If you have a handsome budget in hand, choose a property that is spacious enough. For those who want to set up the business on a shoestring budget, opting for a moderate sized property is the best thing to do. You can always come up with DIY spacing saving ideas later.

Take Some Inspiration:

If you have no clue about where to start from, I would suggest you to go out and look for properties near areas like universities, schools, IT hubs, corporate companies or shopping malls. These locations will never fail you!

Try out these pointers and you’ll be glad that you used them seeing the response that your café will experience. Oh! Yes – make sure your coffee is just as delicious as your café is beautiful!

How To Make An Espresso

It is true that you do not have to be a rocket scientist to make a luscious espresso shot, but another truth is that having an expensive, fancy espresso machine is not enough to reach this goal. You will probably agree that espresso is the king of all coffee drinks, so if you are a huge fan of espresso, you need to learn how to prepare it. Get ready for a short, yet quite interesting journey when you will learn the basics of preparing the perfect morning caffeine shot.


  1. Make sure you use quality coffee

The coffee. Yes, that is the main ingredient you cannot start your mission without. You need a decent coffee, which will ensure you brilliant espresso-drinking moments. Hence, go for quality. Pleasure does not come at an easy price tag. This does not mean that you have to spend a small fortune on roasted coffee, but let’s say that you should look for the highest quality coffee that meets your budget. Moreover, keep in mind that dark roasts are more complex, featuring caramel and chocolate flavours, while lighter roasts tend to be more floral and fruity.


  1. Water and temperature

For a nice, tasty espresso, it is of the utmost importance to use quality water that features no sediment nor unwelcome minerals, which can destroy the quality of your espresso shot. As for the water temperature, 90-96 °C will be perfectly fine for your espresso preparation. If you have a modern espresso machine, you will probably have the option to control the temperature by yourself.


  1. Start making your espresso

Fill the espresso machine’s reservoir with cold and filtered water. As previously mentioned, make sure you are not using distilled water, since it will not only produce a terrible-tasting espresso, but it can also seriously damage the espresso machine’s inner parts. Afterwards, turn on the machine and wait for a while, so that it can heat up. Normally, it takes no more than 15 minutes. Next step is to run the machine with a locked empty filter for a couple of seconds, to bring the fresh water to the front. To check the fineness level, grind few coffee beans. If the coffee appears powdery and feels gritty when you rub it between your fingers, it means that you have hit the perfect level of fineness.


If everything seems alright, you can proceed by dosing 18-20 grams of fresh-ground coffee into the machine’s portafilter. As your coffee will be getting out of the chute, you need to rotate the portafilter to settle the grounds evenly into the basket. Next is tamping. Make sure you press evenly and to make this step easier, you can use your fingerprints as well. Before you start brewing, do not forget to return the portafilter to the grouphead. In case your espresso machine offers you the option named as “pre-infusion” stage, complete this stage first. This is important to release all the gases that have been stored before the full infusion. Pre-infusion will bring you the very first drops of espresso coming out of the portafilter. Wait for few more seconds and you will have your cup of beautiful, hot and tasty espresso ready to drink.




Choosing Your First Commercial Grinder

If you have already started making the list of must-haves for your soon-to-be-open coffee shop, then you must have put ‘grinder’ at the top of your priorities. And you have done it right. Working with a good and versatile grinder in your coffee shop is the key to delicious cup of coffee, so you need to make sure that you are making the very best decision when it comes to purchasing a commercial coffee grinder.

$_86No matter how easy it may seem, the truth is, finding the grinder that will ideally match all your coffee-grinding needs is not a piece of cake. Why? Because there are just so many things to think about, so many things to consider and even one wrong step can take you to the wrong grinder, which will certainly not contribute to the success of your coffee shop.

It is always easier to make a good selection when being given a hand by someone who already has the essential knowledge and experience. Since we do have it, here is a little help for you to choose your first commercial grinder.


  • Think of the type of coffee shop you have and its coffee-grinding needs.

When we say ‘type of coffee shop’, we refer to the size and the capacity of your coffee shop. Or, simply put – how many coffee drinks you are expecting to serve per day? Normally, a ‘busy’ coffee shop sells more than 200 coffee beverages on a daily basis, so if you already know your clientele and are sure about the quality of your coffee beans, you can freely go for a larger commercial grinder. If you are starting from zero, meaning that you do not have any expected customers, it is better to go for a smaller commercial grinder that can provide your coffee shop with 50-100 coffees per day. Of course, these numbers can also vary depending on two other important factors:  the size of your coffee shop and its location.


  • Choose the model of commercial grinder depending on the size of your café.

If you are opening a smaller coffee shop, or maybe a bakery or a donut shop, then you definitely need a grinder with smaller grinding capacities – not more than 50 coffee drinks a day. For this purpose, you need to look for a 58mm burr-set commercial grinder that you can find in both online and offline stores for coffee-shop equipment. But, it you are aiming big and you are quite sure that you will be selling more than 100 coffee beverages per day, you need to move to a bigger coffee-grinding machine. We suggest buying a two-group espresso machine that will be paired with a 64-65mm commercial grinder.


  • Choose a grinder with bigger burrs.

Having a commercial grinder with bigger burs on the countertop of your café will give you the brilliant opportunity to have your espresso shot ready for only few seconds. For example, a burr-set of 58mm will need more than 10 seconds to make a double-shot espresso, while with a burr-set of 68mm, your double shot of espresso will be ready for approximately 6 seconds.

Was this article helpful for you? Do not hesitate to leave your comments. Happy grinding!



How To Select Quality Coffee Beans

When it comes to coffee, there is so much beyond than what we see in the cup. Coffee seems like the simplest drink in the world, but it is not actually. There are many important stages that need to be successfully completed before this dark, earthy-flavoured liquid that represents life and energy in one, enters its final destination – the human body.


Obviously, you need the right tools to make a cup of amazingly fine coffee, but be informed that no coffee-making equipment will compensate for poor-quality coffee beans or even worse, stale coffee beans. Thus, to ensure an excellent coffee flavour and aroma, first and most important, you need to get a good-quality beans, since mediocre and bad coffee is absolutely everywhere around. And you absolutely do not need such an experience.

Although the taste of coffee offered by the coffee beans it is said to be a matter of personal preference, there are still few ‘unwritten’ rules about choosing quality coffee beans.


  • There have been some ‘new models’ of coffee beans that appeared on the market lately, but basics remain the same; there are two primary types of coffee beans – Arabica and Robusta. As an experienced roaster, brewer and coffee-maker, I suggest you to go for Arabica. Arabica coffee beans make a much better choice for fresh-roasted coffee than Robusta beans, which are commonly used in commercial (branded) coffees.


  • If you do not have any coffee-bean related background, in terms of: what are the best coffee-growing regions, or what are their characteristics, then you should get some knowledge. Why? Because pre-coffee knowledge is vital for making the right selection of coffee beans. Imagine being in front of an endless offer of different coffee-bean varieties and you have no idea where to start from. For example, it is always good to know that Brazil is world-renowned for exporting the highest quality coffee beans in the industry, while the Columbian coffee is the most popular among the commercial coffee companies.


  • One great tip on boosting your coffee knowledge and ensuring a good coffee-bean selection is to try/taste an already roasted bean. Do not forget to ask the seller for how long the bean has been roasted. The reason why I am giving accent to this is because recently (fresh) roasted coffee beans have a huge impact on coffee’s overall aroma and of course, flavour.


  • Another ‘must-know’ is that you should never, ever buy coffee beans just because others are telling you what you MUST like. That is a big no-no. After all, drinking homemade coffee is a matter of deep, personal experience. Do not forget that there is the right coffee for each of us and that is the good news that you should stick to. Trust your instincts when it comes to your preferred coffee taste – whether you like a full-bodied, a mild, a winy, a nutty or a floral-tasting coffee. Be free to experiment with different coffee beans and make your own blend, if possible, as long as maximum pleasure is guaranteed.




The Importance Of Coffee Flavour For Your Sales

Being involved in the coffee industry by successfully running a coffee shop requires a lot more than just tremendous passion and love for coffee. Okay, let’s say that having a ‘coffee’ blood type is one of the main constituents to be a proud owner of a booming coffee business, but the truth is, that is not all you need.


So, you have opened your coffee shop at the same time with that guy who opened his own on the other side of the street, but it hurts to see the line of customers waiting their coffee to go in front of his coffee shop, while you are mostly engaged by cleaning the windows or reading newspapers in your own. And you have spent a fortune to open a coffee shop. The question is: ‘What is wrong here?’ What does the other guy has that you don’t, so that he runs his coffee shop more successfully than you do?

Have you ever thought that maybe the answer lies in coffee flavour? Are you sure that your coffee beans are coming from where you are told they come from? What techniques and equipment you use in making the coffee you sell to your customers? Answering these few questions will help you understand why coffee flavour is the key factor that determines whether your coffee shop will be full of people who love your coffee, or not.

If you are already a coffee-shop owner, or you are planning to become one, an essential thing to know is that blending coffee beans of different origins will result in a cup of coffee with non-standard acidity and flavor characteristics. This is what directly affects the trade. Moreover, blending different coffee-making techniques will also give the same output, while your mission is to maintain constant quality, right? The truth is, there are more than 100 major coffee-growing regions in the world and each of these regions produces coffee beans that feature distinctive characteristics, that obviously, makes proper blending a vital step for best coffee-flavour results.

The common, yet major mistake most of coffee-shop owners make is practicing the ‘blending-before-roasting’ principle in their coffee shop, which leads to strange, rather unattractive coffee flavour. Therefore, the correct principle is ‘blending-and-roasting-together’, as this is how the distinctive aromas of the coffee beans will homogenize during roasting.


To release the desired and expected aroma, special attention needs to be paid to the roasting procedure, something that many coffee-shop owners neglect. They usually prefer to perform roasting by themselves, without respecting the unwritten rule in the world of coffee that a good roaster should be half artist and half scientist to maintain the coffee consistency and quality. Thus, in developing coffee’s unique flavour, roasting carries the most out of importance of all coffee-preparation steps. Keep in mind that well-roasted coffee is always brown and never black. The coffee that had not been sufficiently roasted will offer rough and astringent flavour, while the black, over-roasted coffee tastes bitter and unpleasant.

Now you are equipped with the basics of understanding the importance of coffee flavour for your sales. Use them and make your coffee shop the most successful one in your city.


5 Ways To Increase Coffee Sales Profits

Coffee has proven to be the priceless daily dose of morning freshness that no other drink can offer. No, we cannot buy happiness, but we can buy quality, earthy-flavoured coffee that will awake all our senses instantaneously; and that is close to happiness, don’t you think so?

Since forever, coffee has been considered the most popular drink in every corner of the globe, but as coffee industry has been moving forward progressively, competition on the global market has been also increasing with the same pace, making the coffee selection a complex and demanding task for passionate coffee drinkers. As a result, there is a countless number of coffee sellers/retailers today, so carving good reputation and profit among the massive global competition is definitely not a piece of cake.

Yes, it is absolutely true that you cannot aim toward success if you do not work with high-quality products that will meet customers’ personal taste and preferences. Same applies for coffee itself. Having a superior quality coffee in your product offer is the key feature to attract coffee fans to come to you. Remember that if you have achieved to make customers reach your shop among all your competitors, you are definitely on the right track, doing the right job.

Take a look at the 5 effective ways to increase the traffic and grow your coffee business by selling high-quality coffee.

  • Offer Your Customers High-Priced Drinks

First and foremost, start your mission by selling customers high-priced coffee drinks, like espresso drinks. Believe it or not, profit realizations on espresso drinks tend to be fascinating 5 times higher than the drip-coffee drinks. Hence, to start ‘pumping up’ your bank account, think of offering your customers free latte or cappuccino shots to get them to switch. Aim toward the following ratio: 70% in espresso sales and 30% in coffee sales.

  •  Put All Branded Espresso-Based Drinks At The Top Of Your Menu

At your cafe, another highly important thing to consider is placing your most expensive, branded coffee drinks at the top of your offer. Since espresso-based drinks hold the best price (especially branded ones) and they are commonly sought by regular coffee drinkers, make sure to put them on the very first page of your bountiful coffee menu. The truth is, most people never go through the entire menu, so why missing out the opportunity to sell your most expensive coffee drinks that will significantly boost the revenue.

  • Give Your Customers Free Coffee-Flavour Shots Every Time They Make An Order

By implementing this special novelty to your business, you will boost not only the customer’s overall price, but your profit as well. For example, it is always a good idea to think of a flavour that will correspond to the particular season or holiday, like pumpkin flavour at Thanksgiving and peppermint spice at Christmas holidays.

  • Give Your Coffee Drinks Unique Names

Originality and innovation is what brings success to the business, so another great idea to ensure the profit is to give your quality coffee drinks authentic names that cannot be found in your competitors’ menu. Be creative and raise the curiosity in customers. It is a win-win combination.

  • ‘Update’ Your Menu With New Coffee Drinks And Recipes Continuously

Once you have created your coffee menu, it does not mean that you have to stop there. Instead, be always in up-to-date with latest trends and novelties coming from the world of coffee and try to implement them in your business. Coffee enthusiasts are always curious and interested for new coffee experiences, so make sure you have such in your offer.

But most of all always use high quality coffee beans, such as can be found at www.hormozi.co.uk
Best coffee blends in the UK, at great prices.